A beginners guide to SEO

Categories: Digital Marketing /

Akangsha Gautam

  • 11 Oct,2022

A beginners guide to SEO

Search engine optimization, or SEO, is the process of optimizing your website, so that it becomes more visible through natural search engine results. The more visible your pages are in search results, the more likely it is that you'll get noticed and draw both new and returning clients to your company.

You, the search engine, and the searcher are the three main players in SEO.

If you have a post on how to bake brownies at home, you might want the search engine—in most cases, Google—to list it at the top of the results anytime someone types in "brownies at home."

SEO is the magic you need to work on your content if you want Google to list it among the top results. It is equal to not ranking at all if your article or blog post does not appear on the first page of Google search results.

Your firm will eventually generate cash and profit if you can better utilize SEO to assist drive more relevant traffic, leads, and sales.

However, you must first grasp how "searching" itself operates in order to know how to rank first in search engine results.

Bots are used by search engines to crawl web pages while moving between websites and gathering data about the pages. These crawlers return to the search engine with 1s and 0s, adding them to an index. The algorithm is fed this index. This algorithm compares all of that information with your search to determine which page should appear first. For each given search query, it chooses the order in which pages will show up on the Google search results page.


On-Page SEO Vs Off-Page SEO

SEO primarily addresses all page-level Google ranking criteria. The page you are trying to optimize title, content, page structure, etc. are all immediately examined to make this determination. There are a lot of websites that publish content on a certain subject, and rivalry exists to provide the greatest material possible so that your post or article appears first.

You must master keyword selection if you want to create engaging content. The topic of each piece of material is determined by its keywords. Use keywords that are pertinent to the text. The name of your website and the online descriptions of your brand are determined by keywords.

You must choose which keywords to target and concentrate more on them if you are competent at creating and promoting content.

Observe what people are searching for rather than what they are typing in, as a general rule. By getting in touch with them and offering to help them with their problems and inquiries, you may establish yourself as a reliable source for them.

Off-page SEO refers to all factors that Google considers, including those that aren't just under your control. It depends on additional sources like social media platforms, blogs in your sector, and the searcher's personal background.

Off-page SEO is distinct from on-page SEO. However, in order to succeed with SEO, you must get both correct. Even if your page has excellent information and is visually appealing, no one will link to it or give it credit if you haven't optimized it for on-page SEO. A visitor will leave your page right away if you have optimized your page using off-page SEO yet your content is irrelevant.

Then, Google will regard this as a bounce. The worse your page ranks on Google, the higher your bounce rate will be.

The backlink is another crucial element. When other websites link to your article or website, a backlink to your website is created.

Your content will rank higher on search engines if it has more backlinks, as will your entire website. Codepilot Technologies in Guwahati, India focuses on all the aspectes and provide with the best SEO services and organic traffic giving the best results.


What should be done now?

No site performs a great job of executing against every single facet of search engine optimization. You must now have a basic understanding of how search engines rank websites and how to place your website at the top to increase traffic. Consider the things you excel at, for which you have a budget and resources. Your investment in your business will yield the best results if you do this.

Keep in mind that the main goal of SEO is to increase the visibility and traffic of your website or business. Find out how search engine traffic might benefit your website and business. Don't only focus on the newest keywords; instead, undertake thorough study to ensure that your post or article provides the most practical solutions to all of the queries that might be typed in.