How can jewellery be successfully sold on an e-Commerce website?

Categories: E-commerce /

Bipasha Goswami

  • 16 Nov,2022

How can jewellery be successfully sold on an e-Commerce website?

The primary goal of any jeweller is to bring in more customers. The jewellery industry is highly competitive and everyone wants to attract more prospects with their new launches. The ultimate goal of any business is to represent itself on a global scale. But is it only through a physical shopfront that you can connect with the larger segment of society?

Well, it's not that straightforward, like other enterprises. In today's market, your jewellery store's website should be an online sales platform and a major marketing tool. You're losing out on relevant leads and revenue if you don't have an e-Commerce website.

The outrageous markups are the beginning of the jewellery industry's enticing benefits.

According to research conducted before the global COVID-19 outbreak, the jewellery market will be worth $480.5 billion by 2025 and more than 28 million people purchased jewellery every single day. In addition, luxury spending is confidently rebounding and this industry shows no signs of slowing down, despite the difficulties brought on by the pandemic.

Online jewellery sales can be challenging as well. But if you're successful in striking the appropriate notes, the brand may experience success in a small timespan. The secret is building the appropriate kind of website, though. It will benefit not only your online but also physical store sales. 

Are you still unclear about how to build your jewellery website? We can assist you in determining what necessitates creating an e-Commerce website for business. Moreover, this blog post will also enlighten you about the relevance of the ecommerce market if you're looking for information on how to launch your online jewellery store.

Why Do Jewellers Need a Website?

Owning a website diversifies your online presence and protects your brand from being dominated by a single marketplace and its changing rules. An e-Commerce website is best viewed as an owned channel that increases profit margins and conversions.

Creating your website is the next step after earning trust in a large marketplace with a vast customer base.

Many people were content with their actual storefront a few years ago. Never did they bother to give their company a digital face. At that time, e-commerce wasn't completely developed, and customers also disregarded its importance.

The situation has significantly changed since the development of the digital market. A greater proportion of customers primarily use the internet for research and decision-making. Before going to the actual store, they frequently research stores online. Your website gives you, as a jeweller, a powerful way to present yourself online. It enables you to establish a strong brand identity and reach a larger audience with your products.

What are the actual benefits of a jewellery e-Commerce website?

The ecommerce market has grown to $4.88 trillion by 2021. Although most of that will be driven by conventional marketplaces, your own online store website still has a lot of potential. You could be at the risk of losing your potential customers and the significant revenue.

Therefore, entering the jewellery industry without first contemplating the prospect of an online store could cost you. Additionally, having an online store can assist you in the long run. 

Similar to physical presence, a digital one can benefit both the customer and the vendor. In addition to being a sensible option, a website offers a 3D printing service and makes it easier to create unique jewellery designs.

If you didn't know, an ecommerce website builder gives you the ability to design and customize your own online store. You are in complete control since you own your website. 

The most sophisticated website builders on the market provide tools for things like inventory management, real-time delivery quotes, SEO optimization, etc. Your time will undoubtedly be freed up by the ideal e-Commerce builder, allowing you to focus on tasks that are more crucial and will increase your income.

You'll be glad to hear that there aren't any listing fees to pay, in contrast to the majority of marketplace systems (Amazon, Etsy, etc.). In a moment, though, we'll talk more about one-time investments in online markets. This is only one of the many factors that make owning your own business website more affordable in the long term than using a conventional marketplace.

A business website is a remarkable medium for promoting the wide variety of collections. With high-quality images and enticing descriptions, you can showcase your products to their full potential. It aids in catching the potential customer's attention. Among the many benefits of a website is that it is not limited by regional restrictions. You will have a great opportunity to connect with international audiences this way.

A top-notch website has lots of useful features. Such elements promote participation and it aids in tracking your progress and identifying areas for development. Additionally, you can link your website to each of your social media pages. It helps in generating more traffic . Other noteworthy features include Live Chat, blogs on various industry-related hot topics, and more. These methods for generating leads are guaranteed to work.

If you do not have a website or your website is not as updated and you want to redesign it, then we can assist you. Codepilot Technologies offers a full range of  digital marketing and website design services. Our company has catered to a variety of industries, including the jewellery industry. Feel free to contact us via email or call 7635960463 if you need a word of advice.